CREATIVE DIRECTION
Creative directing
Creative Concepting
Storyboarding
AI Production work
Heineken Video
My Process:
Insight: Technology has caused our lives to become overly curated. Tools that once allowed us to be more spontaneous are now killing spontaneity.
Opportunity: Show that the best moments aren’t planned, they happen when you break routine and go wherever the moment takes you. Crack open a Heineken and let spontaneity lead the way.
Setting
New York City subway station and dive bar setting with moody lighting
Styling
City style with pops of green or green accessories.
