HELLY HANSEN
National women’s day
Designed an editorial layout and headshot series for Helly Hansen, spotlighting female athletes for International Women’s Day 2026. Had to link jackets to mountains or aurora visuals.
DIRECTION 1
This visual symbolizes that “her arena” extends beyond the space in which she competes. Her world is expansive, bold, and limitless. The sky becomes a metaphor: there are no boundaries, only new heights to reach, and women should continue to push these limits everyday.
Editorial layout options that provide female athlete descriptions for National Women’s day. Headshots overlay mountain landscapes.
DIRECTION 2
By making the most distant peak the most defined, the visual challenges the idea that clarity only exists up close. It suggest that we should aim for the highest, most ambitious goals, even when they feel unattainable. it’s a reminder that women in sports should not lower the bar, but raise their own gaze.
Editorial layouts that provide female athlete descriptions for National Women’s day. Headshots overlay mountain cutout designs.
DIRECTION 3
Like the aurora, not always visible to the naked eye, strength reveals itself in moments of light.
Helly Hansen recognizes that what defines a woman is not just what appears on the surface, but the depth, endurance, and power she carries within, layered and unwavering like nature itself.
