Maybelline
Poster design
Maybelline New York released their peel off lip liner. I designed 3D poster assets of the product lineup for the campaign and video shoot, representing the texture and color of each product.
Poster cutdown lineup
5 lip liner shade 3D poster created using Photoshop and AI tools.
Lines in front of the products represent color stains left from peeling product. Lines on the back wall represent product after initial application.
Poster installation
Poster installation to replicate city postered walls. Posters were printed on thin shiny paper to imitate weatherproof print ads.
Alternative poster Designs
Alternative poster options: One representing a paste-like product application. Another with varied product lineup.
Texture experimentation
Images representing textured product stain lines, and the other the gel-like dried product.