MOCHA

Below are my designs for branding and packaging for a cat cafe called “Mocha”.

I started off by selecting a color scheme and researched for design inspo. I then created a mood board that informed my initial sketches. I created multiple logo options in illustrator and ultimately landed on my final product which has been placed on the packaging and sign below!

MOOD BOARd

  • Clear and fun graphics
  • Fun fonts
  • Experimental typefaces
  • Combining digital and physical world

Brand colors

  • Dark color for bold text
  • Tan for cat color
  • Pink accents
  • Soft grey for backgrounds

Process

Alternative Logos

Sketches

Logo Building

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Häagen-Dazs Project