strategy
Table of Contents
Persona Development & Audience mapping
Persona development and audience mapping is a critical step to understanding which groups would visit the Working with Cancer website.
Guiding Questions
Who are our audiences and what information are they looking for?
Who are the stakeholders in the decision making process and what are their needs, goals, and barriers?
What must the website achieve to meet the needs of audiences across the journey?
Preview of work
Website Strategic foundation
Laying out the roles, challenges, and mindsets of the website in order to inform building out the web experience.
Goal s of this Work
Identify the mindset of key audiences and the challenges they face making decisions
Define the site’s role in addressing the audience challenges
Map audiences to specific content roles to align site content with moments across the user journey
Preview of Work
Page-Level Strategic Guidance
Content maps frame the direction of the website and how to capitalize on providing the best experience for each user.
Objectives
Establishing the purpose of the particular webpage
Determining the types of audiences for this page and their characteristics
Pinpointing the priorities of each user and their needs
Preview of Work for a Home Page
The landscape audit serves pulse check what others in the space where doing while gathering inspiration for our own experience.
Landscape audit
question 1
How might we demonstrate the impact pledging can make and show users how to get started?
What resources can we provide the user to make the onboarding process easier and less overwhelming?
Question 2
How can we foster engagement through community spaces and additional features?
