strategy
Table of Contents
Content maps
These pages frame which audience members will visit each of the pages of the Working with Cancer Publicis Initiative website and which content priorities will be relevant to them.
Strategy foundation
Laying out the role, challenge, and mindset of the site.
Providing context to explain which audience groups will utilize certain roles of the site.
Audience building
Who are the audience members visiting the site and what information are they looking for?
How does the benefit implementation process work?
What do we need to provide users to make the pledging process as seamless as possible?
I researched and defined audience groups that would visit the Working with Cancer website. Conducted research on the benefit implementation process, and defined where each audience member fit into the activation process of the site.
Landscape audit
question 1
Demonstrate the impact pledging can make and show them how to get started
